Writing

Thoughts on learning design, AI, games, and creative practice.

AI and the Rise of Designer Ownership

March 2026  ·  9 min read  ·  AI Design

As the cost of building drops, designers can own more of the arc from idea to impact. A reflection on what's changing about design influence — and what that means for us.

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What I've Learned Designing AI Systems for Learning and Performance

December 2025  ·  10 min read  ·  Conversational AI LXD

Where my thinking stands after a year of building AI systems close to judgment: the tensions I design around, the practices I keep returning to, and the questions I'm still sitting with.

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AIQ Up: How I Designed a Bot to Map AI Fluency from the Ground Up

November 2025  ·  8 min read  ·  Conversational AI LXD

A behind-the-build story: how I pivoted from a traditional curriculum model to a bottom-up sensing engine — a "personality quiz" that generates the first-ever behavioral map of AI adoption across HubSpot.

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The ID in Game Design

September 2021  ·  6 min read  ·  Games LXD

There's a lot of instructional design involved in game design, though it tends to be more subtle. A look at the ID interventions I designed for The 2020 Trail — and how playtesting drove every decision.

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